Optimization problems are everywhere. Some are very hard, thus solving them could provide a big reward. A logistics company that saves 15% on fuel costs because of optimized routing can increase its profits or grow its market share. An optimal portfolio is good for the customer, the portfolio manager, and her employer.
The difficulty of solving these problems and the payoff of getting the best answers are key reasons that companies are considering quantum computing. To put this in a financial context, the Boston Consulting Group recently estimated that there is between $110-210B of value that can be unlocked in solving optimization problems using quantum computers.